Scribble & Co Designs

If you’re new to Etsy, figuring out how to write a good listing can feel totally overwhelming. What should the title say? How long should the description be? How many tags is enough? If you’ve ever stared at that blank listing form wondering what to write, trust me—you’re not alone.

Here’s the real talk: your listing is what helps your product get found and get clicked. It’s a mix of writing for real people (who want to know why they need this!) and for Etsy’s search algorithm (which decides if your product shows up in the first place).

When I was starting out, I thought I had to write some perfect, flowery description to “sell” it. But I quickly learned: keep it simple, clear, and honest. That’s what gets results.

Here’s what works for me (and what I’ve seen work for tons of other Etsy sellers!):

✅ Start with a clear, keyword-rich title.
This is huge. Use phrases people are actually searching. Think “Weekly Planner Printable PDF” or “Birthday Party Invitation Editable Template,” not “My Favorite Cute Organizer.” Be descriptive, not mysterious.

✅ Use your first image wisely.
Your first photo is your biggest hook. It should instantly show what the product is and why it’s awesome. Bright, clear, well-lit photos (or mockups for digital products) make all the difference.

✅ Break your description into sections.
People skim! Make it easy to read. Start with a quick “what it is,” then explain how to use it, what’s included (like sizes, formats, or customization details), and any important notes (like “instant download” or printing tips). Bullet points are your friend here.

✅ Use all 13 tags.
Yes, all 13! Don’t waste these slots. Mix broad keywords (like “printable planner”) with niche ones (like “2024 productivity template”). Peek at similar bestsellers to see what terms they’re using—no shame in learning from the pros!

✅ Think like a buyer.
Before you publish, preview your listing. Would you click it? Is it clear what you’re buying? Does it look helpful, inspiring, or solve a problem? If not—tweak it until it does.

Pro Tips from My Own Experience:

✨ Don’t overcomplicate it. Your first listing doesn’t have to be perfect. You’ll learn as you go, and tweaking is normal!

✨ Use “attributes” smartly. Etsy lets you add details like color, occasion, or style. These extra details help your product get found.

✨ Write like a real human. Yes, SEO matters, but so does sounding friendly and relatable. People want to buy from you, not just an algorithm.

✨ Check your competition—but stay unique. Find inspiration in bestsellers, but don’t copy. Use your own voice and style to stand out.

Here’s the best part: the more listings you create, the easier it gets. Your first might feel clunky, your second a little better, and by your tenth you’ll be writing them in your sleep!

🌟 Want to see real examples?
Check out Scribble & Co Designs for listing styles that work—clear titles, useful info, and real-life vibes that make people click “add to cart.”

Because at the end of the day, it’s not about being perfect. It’s about making your shop easy to find, easy to trust, and easy to buy from. And that’s what turns browsers into buyers—one listing at a time.

💬 What’s your biggest struggle when writing listings—titles, descriptions, or finding the right keywords? Drop a comment below—I’d love to share some more targeted tips!wse my Etsy store Scribble & Co Designs—it’s where I test, learn, and grow every day.